Brand Reengineering for a Tuscan Wine Producer

A small Tuscan winery with extraordinary product quality had no direct channel and was entirely dependent on a single importer. Margins were compressed and the family wanted to build a brand that could travel.

We led a full brand reengineering: new positioning around terroir and three signature wines, redesign of identity and packaging, and a direct-to-consumer e-commerce focused on US, German and UK collectors.

A content engine was built around the family story, vineyard rituals and tasting notes. Paid social was kept tight and surgical, while a club model rewarded recurring buyers.

Six months after launch, online sales reached 45K EUR per month, international orders represent 35% of revenue and the winery was featured in three major wine publications.