More listings for your agency, not just more contacts.
Vertical marketing and business development for real estate agencies, developers and premium agents. One senior partner, from strategy to execution.
- 25+ years of experience
- Zero setup fees
- Prices incl. VAT
- Accounts and budget stay yours
Agencies don’t lack contacts. They lack a system that turns them into listings.
Unqualified leads
Agents end up calling the curious and time-wasters instead of owners ready to sell.
Siloed suppliers
One runs the ads, one the website, one the socials. Nobody owns the final result.
No commercial direction
Nobody connects marketing, CRM, partnerships and sales in a single plan.
A senior partner, not one more supplier
One senior point of contact
Over 25 years of international project and marketing management, from strategy to execution.
Everything in one fee
Ads, website, SEO, video and content managed together, with one goal: listings.
More agents, not just more clients
Outreach and recruiting campaigns to grow your team too.
Clear prices, VAT included
Zero setup fees. Your ad budget stays yours, on your own accounts.
Four phases, from the first audit to the first listing
Audit
Area, local competitors, portals, Google profile and sales process.
Setup
Landing page, tracking, CRM, creatives and first-contact scripts.
Launch
Campaigns live, lead qualification, first valuation appointments.
Scale
We optimise for cost per listing, not cost per click.
Choose your growth level
Fondamenta
Ads and creatives, no frills.
- Meta Ads or Google Ads campaigns
- Strategy and targeting on your area
- Monthly creatives, design and copy
- Pixel and conversion tracking
- Weekly optimisation
- Monthly results report
Attico
All your agency’s marketing, in one fee.
- Meta Ads and Google Ads management
- Monthly creatives, design and copy
- AI videos or scripts for the agent
- New website or redesign, domain and hosting included
- Maintenance: listings, images and copy
- Local SEO and the agency’s Google profile
- Outreach and ads to recruit new agents
- Monthly report and strategy call
Villa
Get appointments, not contacts.
- Videos with professional actors, plus social cut-downs
- Qualification calls by industry experts: every lead called back within 24 working hours
- Qualified appointments in your calendar
- Proprietary CRM with PWA app for agents
- Strategy call every 2 weeks
For structured agencies and networks that want appointments, not contacts.
Prices include 22% VAT · ad budget excluded · optional pre-call bot from €69/month
The three levels compared
Monthly price, VAT included
| Service | Fondamenta €390/month | Attico €600/month | Villa €1,690/month |
|---|---|---|---|
| Ads management | Meta or Google | Meta + Google | Meta + Google |
| Ad creatives | |||
| Video | AI or script | AI + actors | |
| Website, domain and hosting | |||
| Website and listings maintenance | |||
| Local SEO | |||
| Agent recruiting | |||
| Qualification calls | |||
| Proprietary CRM and PWA app | optional | optional | |
| Strategy calls | report only | 1 per month | every 2 weeks |
| Minimum term | 3 months | 6 months | 6 months |
| Pre-call bot | optional | optional | optional |
Ad budget excluded from all packages
How many extra listings can each package bring you?
Choose the package and the monthly ad budget: we show a prudent estimate of contacts, appointments and listings per month.
Edit the assumptions
Indicative estimate based on prudent industry averages, not a guarantee of results. Real numbers depend on your area, property prices and how quickly the agency calls contacts back.
Want it all in writing?
Download the full brochure with services, packages, prices and terms (in Italian). We also send it to you by email.
- The 3 packages in detail
- Pre-call bot and CRM with prices
- 4-phase method and terms
The bot that prepares the call
It replies to the lead within seconds, collects area, property type and timing, and hands it to your operator ready for the phone call.
Prices incl. VAT · excluding any messaging fees charged by Meta
The CRM for your agency
All leads in one place
Contacts from ads, website and WhatsApp flow in automatically: no more spreadsheets.
Visual pipeline
From first tip to listing to closing: see where every deal stands.
PWA app for agents
Installs on the phone like an app: records, calls and notes always at hand.
Reminders and follow-ups
Automatic call-backs: no owner ever lost.
Real-time reports
Leads, appointments and listings by agent and by source.
Tailored, your data
Configured for your agency, data always yours.
One fee, then a subscription
You pay the setup once, then a subscription. The discount applies only when paying the whole period upfront in a single payment.
Prices incl. VAT · discount only for upfront payment · Villa includes the CRM
Clear rules, from day one
VAT included
The price you see is the price you pay. No hidden items on the invoice.
Zero setup fees
Setup, tracking and, from Attico up, website, domain and hosting included in the fee.
Budget and accounts stay yours
You pay the platforms directly and get full access to data and campaigns.
Upgrade whenever you want
Move up a level from the following month, with no penalties or new commitments.
Minimum term: 3 months Fondamenta, 6 months Attico and Villa · then monthly with 30 days’ notice
Request the analysis of your area
It takes 30 seconds: within 5 days you receive the analysis of your area and local competitors.
- 130-minute discovery call on goals and area
- 2Analysis of your area and local competitors within 5 days
- 3Recommended package and campaigns live in 10 working days
Contracts, budget and timing: clear answers
What is the minimum contract term?
Fondamenta has a minimum term of 3 months, Attico and Villa 6 months. After that the service continues month by month and you can cancel with 30 days’ notice.
Can I change package during the contract?
Yes. You can move up a level whenever you want: the upgrade starts from the following month, with no penalties or new commitments.
Is the ad budget included in the price?
No. The fee covers the work; you pay the ad budget directly to Meta and Google on your own accounts. We recommend €300–450/month for Fondamenta, €500–800/month for Attico and from €900/month for Villa.
Are there setup fees or hidden costs?
No setup fees and prices include VAT: what you see is what you pay. Only the optional extras have a one-off setup fee (€500): the pre-call bot and the CRM for clients without Villa.
Who owns the ad accounts and the data?
You do. Campaigns run on your own Meta and Google accounts, with full access to data and results. CRM data always remains yours too.
How long does it take to start?
After the discovery call you receive the analysis of your area and competitors within 5 days. Setup (landing page, tracking, CRM, creatives) takes 1-2 weeks and campaigns go live within 10 working days.
When do the first listings arrive?
The first valuation appointments usually arrive in weeks 3-4. From the second month we optimise for cost per listing. Website and local SEO work on longer timeframes: that is why Attico and Villa have a 6-month minimum term.
How is the CRM paid?
A €500 setup fee (configuration, contact import and training), then €100/month. Paying 3, 6 or 12 months upfront gives a 5%, 10% or 15% discount. Villa already includes the CRM.
Do you only work in Italy?
No. We support agencies and developers in Italy, Europe, Latin America and the USA, with offices in Rome and Lima and WhatsApp support for both areas.
Free analysis of your area in 30 minutes.
- 130-minute discovery call on goals and area
- 2Analysis of your area and local competitors within 5 days
- 3Recommended package and campaigns live in 10 working days
