For a company with offices or clients in multiple countries (like Rome and Lima), international local SEO is often overlooked — yet it is where the most concrete battle is fought.
The hreflang tag is not enough. Many companies think that translating the site and adding hreflang solves local ranking. In reality Google evaluates much more specific signals: presence on Google Business Profile for each location, local reviews, mentions on relevant local directories, and content that explicitly addresses the local context (regulations, prices, real cases from the area) — not just translated language.
URL structure matters. Dedicated pages per city/country (e.g. /consulting/roma, /consulting/lima) perform better than a single generic 'Where we operate' page, because they allow targeting location-specific queries ('PMO consultant Rome' is a different query from 'PMO consultant Lima', and Google treats them as such).
The most costly mistake: translated but not localized content. A page translated word-for-word from Italian to Spanish for the Peruvian market often does not use the terms a Peruvian would actually search — small lexical and contextual adaptations are needed, not just translation.
FAQ. Do you need a different domain for each country (.it, .pe)? No, for most SMEs subdirectories (/it/, /pe/) or language parameters work well and are simpler to manage. How long does it take for a local page to rank? Typically 2-4 months longer than a generic page, because Google needs to accumulate specific local relevance signals.
If you operate in multiple countries and want a diagnosis of your local SEO, let's book a free call.
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